The Real My Royals

The Palace’s official statement:
“Princess Madeleine is launching a new business with the brand MinLen in collaboration with the Swiss company Weleda AG.
“The decision to establish the company has been made in consultation with the Royal Court. The Office of the Marshal of the Realm has assessed that this private enterprise is compatible with Princess Madeleine’s role as a Royal Highness.
“For many years, Princess Madeleine has not received any share of the appropriations from the Riksdag for the Head of State, and she participates in and carries out official
engagements as needed and based on the King’s requests. Instead, she has been actively involved with the World Childhood Foundation and various patronages. This new business venture will not affect her continued dedication to these causes.
The Princess’ primary focus remains the wellbeing of children.
“As this is a private business venture, independent of her role within the Royal House, Princess Madeleine will use the name Madeleine Bernadotte in business contexts.”
“For inquiries regarding the new company and its products, please contact Weleda